SEO, search engine optimization is very much responsible in driving your blog traffic you have to be very careful about the selection of SEO tricks. SEO is nothing but an optimization, which helps your blog to appear or index in the search engine results more efficiently. These optimization may be either Black hat SEO or White hat SEO, there is no problem with White hat SEO but you have to ensure that the SEO techniques that you are going to apply on blog should be white hat, not black hat otherwise your blog would get hit by Google Penguin, and your blog have minimum chance to recover.
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So the points given below helps you to predict whether a particular SEO technique is good for your blog health or not?
How To Apply Correct SEO To Blog
Keyword researching becomes quiet popular nowadays as it drives targeted audience toward your blog. Different search engines recommend different keyword density in the blog but normally 2-5% may be acceptable, instead of the fact that it provides clear meaning to sentences because search engines are not human they have some procedure, called algorithm, therefore ensure that the keyword density should be within this limit.
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Hidden Text And Links
Previously this technique was very popular, most people find targeted keywords and add them to article by minimizing the text of keyword in such a way that it’s discovered only by the search engine, not by readers. This type of technique is not alive today, Google Penguin is very interested to get hit by that blog and dropped back their ranking results.
This principle also applies to hyperlinks (links), means the links on the blog should be easily discovered by readers also.
It is a group of websites whose content are nothing but lots of links that hyperlink to another website, in order to increase its search engine ranking. This technique is completely black hat SEO and you have to completely avoid it. Google has been become smarter to catch this type of website that uses link farming to increase its page rank and popularity. Back in the day, this method was very popular but nowadays it’s completely forbidden.
If you are copying hundreds of articles from different blogs are publishing them on your own blog then obviously you are making a great mistake. Google will never display your blog in the search result and it is very conscious about duplicate content so always try to write your own article.